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Creativity in PR and Communications MILENA VELARDE en el marco del derechoCreativity in PR and Communications Being creative is a key component and necessity in public relations and within creative industries to target business challenges, create briefs and to meet targets. Creativity in PR and Communications is a textbook for all PR students and anyone taking creative communication courses looking to enhance their understanding of the creative process. It explores: Fostering a creative mindset Cultivating creativity
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