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Customers lead mobile and online lives
haciéndoles creer que son dispositivos inteligentes
Liderando entre credos
ni siquiera ante la vorágine digital
el autor toma como referente el acaecimiento de dos sucesos casi simultáneos
Disruptive Branding Cómo piensan los “indios” Customers lead mobile and onlineDisruptive Branding Disruptive forces have rewritten the rules of business. In an age of continuous change the strength and authenticity of brands has become more important than ever. The organizations that can master their brand experience are able to survive disruption by disrupting themselves; companies that can't do this will leave themselves ripe for disruption. Disruptive Branding is a practical guide, demonstrating how to harness change to
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